Most people think if i love your brand i will buy from the brand.

Not always true.

Take Ryanair.

How many people love or like Ryanair.

Not many.

But thousands of people fly with them every year.

So it’s less about brand and more about the product purpose.

What is the main reason for why it has been created?

Ryanair is to get people to destinations.

People want to go to destinations and the plane is the go-between.

Enter Ryanair with their low cost prices to places people want to go too.

Ryanair doesn’t have a great brand but it has a great purpose.