COVID-19 impact:

The travel market is down, the events market is down, the luxury goods market is down and many more markets are down.

The FMCGs market is up, the home delivery market is up, the pharmaceuticals market is up and many more markets are up.

Notice what’s happened?

The money has shifted from one place to another. People are still buying but just in other areas. The reason is consumer lifestyles and behaviours have changed. 

When change happens opportunity is close by. Smart thinking is spotting the opportunity. 

The travel market is down at the moment but that doesn’t mean it can’t seek opportunity. How about a campaign finding out what Britain’s top best destinations they would like to visit. 

And when we are allowed to travel again, the travel company provides big discounts on these destinations. 

A large portion of people are on furlough so still receiving an income. And when we come back to work people will probably want a holiday after being stuck inside for a long time.